Carlsberg Taxi Microbrewery

With Carlsberg one of the biggest and most successful breweries in the world, they want to establish a micro-brewery to tap into some of the ‘craft’ beer and resurging of ale and bitters market. Creating a branding that reflects Carslberg’s truly international reach, with over 500 local beers around the world, a tongue-in-cheek caricature led approach, bring personality and vibrancy to each unique and very characterful brew.

The premier range of beers, from Australia to France on the colour ways back-drop

Front and rear labels as well as the pint glass design

Beer pumps and bottle caps

Large format colour ways billboard ad, "Taste the World"

Print advertising campaign for a selection of the brews

Contextualised adverts