A large proportion of the work put out to consumers and customers is via print, from original advertising in cycling magazines, to creating layouts and visuals for events and shows. Working with printers, merchandisers and fabricators to get the best possible results.
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Adverts are one of the more creative parts of business's creative output; with a mix of trade and consumer facing print ads. Using the brand's style and visual approach, mixing it with our own to create ads that reflect the partnership of Fisher and the brand. All artwork is original, with imagery either supplied or created ourselves.
The annual trade catalogue is one of the biggest and most involved projects; not just for design but across the company. Pooling content; text, images and prices and going through iterated proofing stages to create a 500 page print catalogue direct to trade. Design shared between myself and a freelance designer.
In addition to this, in line with new product launches and range promotions through the company, we do specifically targeted catalogues for customers such as helmets and our bike-shop essentials range.
Events & Shows
Promoting our brand portfolio and it's products is an important part of being a distributor and as such we attend a few shows and events throughout the year, Trade and Consumer focused. Our biggest, the Cycle Show at the NEC in Birmingham, attracts tens of thousands of visitors and gives us an opportunity to display our latest and greatest.
Marketing Campaigns & Collateral
To promote Fisher's ever expanding services for dealers and to support the brands in their promotion, we provide a range of marketing collateral and campaigns to run alongside launches and ranges. Whether it's new pricing initiatives to help independent bike dealers or leaflets and flyers for events and shows, assisting the industry and brands is an important part of our efforts.
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Whether it's creating a brand experience in-store; promotional material or model year refreshers, we create a range of POS items to supply to bricks and mortar shops across the country. Working with brands, merchandising teams and manufacturers to design and create a range of bespoke point-of-sale items.